The “World Gallery” Outdoor Campaign launched the original iPhone 6 in the US and across 5 continents in 16 countries in September, 2014. The Apple campaign won the following awards:
2015 Cannes Lion Grand Prix
2015 Cannes Outdoor Gold Lions (5x)
2015 Cannes Outdoor Silver Lions (2x)
For this campaign I managed the retouching of assets, market localization, mechanicals, printing, shipping and confirmation of postings and installations (with media). In addition I handled the budget: estimates/purchase orders/invoicing.
Clients include: Apple, Inc, Daiya Foods, Disney Cruise Lines, Ascent Protein and Justin’s Nut Butter. I produced the photoshoots and managed the post-production retouching. I also project managed the building of mechanicals and material release to pubs.
Recognition:
CA ARTS ADVERTISING ANNUAL 57 // 2016 Award of Excellence | Daiya “Cheesier Than Ever”
LURZER'S ARCHIVE MAGAZINE // 2016 Daiya "Cheesier Than Ever"
Clients include Chloe’s Pops, Helps Tea and Deschutes Brewery.
Chloe's Pops and Deschutes Brewery:
- produced the photoshoots
- managed the building of mechanicals and file release to printers
Helps Tea:
- supervised the internal designer
- managed the building of mechanicals and file release to printers
For this interactive, multimedia campaign I hired the illustrator, managed the HTLM5 dev, produced the videos (on-mountain, off-mountain, recap video), contracted the printers for the on-mountain and off-mountain signage, and partnered with creatives to launch the Instagram map and social posts.
Capture the Cube was developed in 2013 as a mobile, digital and event activation program to demonstrate FirstBank’s commitment to Free Checking.
Embracing our Colorado heritage and affinity for the mountains, we partnered with Icelantic Skis and Never Summer Snowboards to develop custom creations.
We also partnered with with Copper Mountain to hide FirstBank cubes on the slopes.
The game is a simple scavenger hunt. Find a cube on Copper Mountain, win limited edition gear.
RESULTS:
In three seasons, over 66,000 people have played Capture the Cube.
In the 2015-2016 season alone we’ve increased the FirstBank Instagram following by 173%.
Paid advertising on Instagram exceeded industry benchmarks by more than double with a 6.99% engagement rate and paid advertising on Pandora exceeded industry benchmarks by over 10X with a .83% click through rate.
I produced photoshoots, obtained stock assets necessary, worked with media to determine sizes to build, collaborated with our studio artist for static banners and sent asset packages to a hired developer to create HTML5 banners.
I produced the assets (photoshoots & videos) for the development team I hired to create microsites for both FirstBank and Daiya Foods.
I produced the Justin’s Nut Butter “I’m Advertising” campaign videos with Legwork Studio in Denver, CO.
The 360 Video was produced with OmniVirt for Justin’s 2017 ExpoWest trade show booth.
I produced “They Can’t Read” with Cosmo Street in Los Angeles, CA
I produced “Pristine” with Futuristic in Denver, CO
I co-produced this video. We hired Mike Maguire of MJZ to direct this video, MacGuffin Films to shoot the food and Cosmo Street to handle the post production.
To launch FirstBank’s new mantra: Banking for Good we created a campaign called “Billboards for Good." After much research, I decided to partner with Arts Street and Sign Language in Denver, CO to execute this project. At Sign Language we filmed Denver youth spray-painting original designs on giant canvases in a controlled environment. I hired Boyte Creative to film their artwork coming to life and interview them. We eventually put their artwork on billboards throughout CO and AZ and created a microsite showcasing this project and how FirstBank represents banking for good.
I hired Roger.TV to produce this animation.